Grammy-winning pop star Dua Lipa is suing Samsung Electronics for at least $15 million, alleging the company used her image without permission on television packaging sold across the United States.
The lawsuit, filed May 8 in the U.S. District Court for the Central District of California, accuses Samsung of copyright infringement, trademark infringement and violating Lipa’s right to publicity.
According to the complaint, Samsung used a copyrighted backstage image of Lipa on cardboard boxes for televisions sold in 2025 and 2026 without authorization or compensation. The filing alleges the packaging falsely implied the singer endorsed Samsung products and influenced consumer purchases, citing social media posts from fans who said Lipa’s appearance on the box motivated them to buy the TVs.
Lawsuit says Samsung continued using image after warning
The complaint says Lipa learned about the alleged infringement in June 2025 and demanded Samsung stop using the image. Her attorneys claim the company refused and continued distributing televisions featuring the packaging.
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“Samsung’s response has been dismissive and callous,” the lawsuit states.
